How We Increased Organic Clicks by 134% for a Leading London Hypnotherapist After a Domain Migration
Project Details
Hypnotherapy London approached WeHaveSEO during a website migration to a new domain, requiring a seamless transition without losing existing organic visibility. Beyond the migration, the goal was to transform an outdated website into a modern, conversion-focused lead generation asset through SEO, content optimization, site restructuring, and improved user experience.
Challenges
– Website migration to a new domain with minimal impact on rankings and traffic;
– Outdated design and commercial pages with low conversion potential;
– Poor representation of the practitioner’s expertise and authority online;
– Limited website structure covering only a fraction of relevant treatment-related search intent;
– Missing EEAT signals critical for a health-related website;
– Technical SEO issues affecting crawlability and indexation;
– Insufficient visibility for problem-based and symptom-based searches;
– Need to increase qualified enquiries rather than simply grow traffic;
– Growing competition within the London hypnotherapy market.
Industry: Healthcare
SEO Promotion Term: January 2026 – Present
Target Region: UK
SEO Strategy Created by: Danil Tkachenko
Managed by: Eugene Filippov
Our Approach
Domain Migration Without Traffic Loss
The first stage of the project focused on safely migrating the website to a new domain.
Our team managed the SEO migration process, including:
– Comprehensive redirect mapping
– 301 redirect implementation
– Google Search Console configuration
– Indexation monitoring
– Technical validation of migrated URLs
– Authority preservation strategy
As a result, the website successfully moved to the new domain without significant traffic loss.
Commercial Pages Optimization
We redesigned and restructured key commercial pages to improve user experience and increase conversion rate.
Our developer and SEO expert worked together to:
– Modernize treatment pages design
– Improve content hierarchy
– Add stronger trust signals
– Improve calls-to-action
– Create a clearer user journey from search to enquiry
The objective was simple: turn more visitors into paying clients.
Content Improvements (EEAT)
As a health-related website, demonstrating expertise and trustworthiness was critical.
We enhanced EEAT signals throughout the site by:
– Improving practitioner-focused content
– Including special terminology
– Creating expert healthcare content
– Adding references to trusted sources
– Aligning content with real user questions and concerns
– Strengthening topical authority across treatment areas
Personal Brand & Authority Building
To strengthen both organic rankings and trust signals, we implemented an authority-building strategy focused on increasing the online presence of Darren Marks as a recognised hypnotherapy expert.
Our team leveraged a combination of digital PR, strategic link building, and personal brand promotion across platforms where potential clients actively seek advice and recommendations.
This included:
– Increasing brand mentions across relevant websites and communities
– Strategic participation on platforms such as Reddit and Quora
– Acquiring high-quality backlinks from relevant publications and industry websites
– Participation in listicles of top hypnotherapists in London & UK
– Strengthening entity signals associated with Darren Marks and Hypnotherapy London
– Expanding the website’s digital footprint beyond traditional search results
– Supporting Google’s EEAT requirements through third-party validation and citations
Technical SEO
Alongside content and structural improvements, we addressed technical issues affecting visibility and performance:
– Crawlability improvements
– Fixing 40X, 30X pages in the content
– Metadata optimization
– Internal linking enhancements
– AI extractability fixing
– Ongoing SEO maintenance
What We Achieved for This Client
1. Organic Clicks: 384 → 899 (+134%)
2. Search Impressions: 156K → 211K (+35%)
3. Average CTR: 0.2% → 0.4% (+100%)
4. Average Position: 49.5 → 21.5 (+57%)
5. 37 Google AI Overview Citations / Monthly (+24 new citations)
6. High Quality (According to behavioral metrics) Traffic from Reddit
7. Significant Increase in Qualified Enquiries and Client Demand
Google Search Console Data
Ahrefs Data
Google Analytics 4 Data for Reddit
Our Happy Clients
I really appreciate all your work. Look forward to working with you in the future.
Yechezkel Kasnett
New York, United States
Excellent job! The audit was delivered even faster than expected. Clear detailed SEO report and tasks for my developer to fix the site. Also, very friendly and communicative guys. I will definitely work with them again on another project.
Nazar Loshnyv
Milwaukee, USA
Danil provided me with the information I needed to improve my blog. I liked his open and efficient communication, the audit's applicability, and the task list he provided me with.
Joel Broersma
Switzerland
Highly recommend hiring for SEO on all size companies. The service offered is very professional and works extremely hard to deliver results. These are guys you can count on and are also passionate about the industry. Any company will be impressed by the services offered by these talented SEO experts, your in safe hands.
James Pither
United States
Had a fantastic experience working with Danil on our website optimisation. From the start, he had a clear and structured approach, which made it easy for us to understand how he works and ensured we were always on the same page. The weekly checkups were particularly helpful for keeping things on track. No question was too small, and he always responded quickly and thoughtfully. Working with Danil has been an absolute pleasure, and we couldn’t recommend him highly enough!
Elisabeth Abramove
London, UK
Very professional team. They break down the problem into smaller components very thoroughly, they outline a roadmap to success clearly and delivers on time.
Bruno Ladan
Boston, MA, USA
Everything was A+, would rehire on every project.
Blake George
Birmingham, MI, USA
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