How We Helped a Nashville Pool Builder Double Their Leads in 4 Months
Project Details
A pool construction company from Nashville, Tennessee approached us with a clear goal: increase their organic traffic and generate more local leads. Their WordPress website had only basic SEO in place and wasn’t showing up for the search terms homeowners actually use when looking for pool builders in the area.
Industry: Pool Builder
SEO Promotion Term: 4 Months
Target Region: Nashville, Tennessee, USA
SEO Strategy Created by: Danil Tkachenko
Managed by: Eugene Filippov
Our Strategy
The client needed quick, measurable growth before the upcoming seasonal demand, so our focus was on fast wins combined with long-term SEO groundwork.
Full Technical SEO Audit
We reviewed the entire website, checking crawlability, indexing, broken links, page speed, internal linking and overall structure. This gave us a clear picture of what was blocking visibility.
Fixing Technical Issues
Our experienced developer handled all technical fixes, improving performance, resolving broken links in the content, cleaning up poorly implemented redirects, content / design issues, etc.
Competitor & Niche Analysis
We analyzed other pool builders in Nashville to understand which services and content types brought them the most traffic, and where the opportunities were.
Linkbuilding Strategy
Created a safe linkbuilding plan focused on trustworthy, relevant sources to strengthen the site’s authority in local market.
Fast Wins From Low-Hanging Fruits
During our competitor research we identified several gaps where the client could outrank competitors quickly. We implemented these changes early to get the first traffic boost within the first 2 months.
Deep Keyword Research
Using Ahrefs and Semrush, we mapped keywords around pool construction, installation, maintenance, and location-based services that matched buyer intent.
Expert Content Creation
Produced expert content following our own SEO content plans with service details.
New Relevant Service Pages
Added missing high-intent pages the site didn’t have before. These new pages started attracting qualified leads almost immediately.
Results of Our Team
In only 4 months, the website saw a strong lift in visibility and lead generation:
1. Organic traffic grew by 125%
2. Conversions increased by 100%
3. A fully optimized website with strong service pages and improved content quality
4. A client who now receives steady new customer requests from organic search
The combination of fast technical improvements, smart content planning, and targeted local SEO delivered a solid growth curve in a short timeframe.
Ahrefs Data
SemRush Data
Our Happy Clients
I really appreciate all your work. Look forward to working with you in the future.
Yechezkel Kasnett
New York, United States
Excellent job! The audit was delivered even faster than expected. Clear detailed SEO report and tasks for my developer to fix the site. Also, very friendly and communicative guys. I will definitely work with them again on another project.
Nazar Loshnyv
Milwaukee, USA
Danil provided me with the information I needed to improve my blog. I liked his open and efficient communication, the audit's applicability, and the task list he provided me with.
Joel Broersma
Switzerland
Highly recommend hiring for SEO on all size companies. The service offered is very professional and works extremely hard to deliver results. These are guys you can count on and are also passionate about the industry. Any company will be impressed by the services offered by these talented SEO experts, your in safe hands.
James Pither
United States
Had a fantastic experience working with Danil on our website optimisation. From the start, he had a clear and structured approach, which made it easy for us to understand how he works and ensured we were always on the same page. The weekly checkups were particularly helpful for keeping things on track. No question was too small, and he always responded quickly and thoughtfully. Working with Danil has been an absolute pleasure, and we couldn’t recommend him highly enough!
Elisabeth Abramove
London, UK
Very professional team. They break down the problem into smaller components very thoroughly, they outline a roadmap to success clearly and delivers on time.
Bruno Ladan
Boston, MA, USA
Everything was A+, would rehire on every project.
Blake George
Birmingham, MI, USA
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