+47.4% Traffic and +35.2% Conversions for a Healthcare Client

SEO case of functional medicine clinic in Newton and Boston

Project Details

A functional medicine clinic based in Newton, Boston (USA) partnered with us to strengthen their online presence in a highly competitive healthcare niche. The clinic was running on a WordPress platform but struggled to gain visibility in organic search and convert visitors into patients.

 

Industry: Functional medicine clinic
SEO Promotion Term: 1 Year +
Target Region: USA, Boston and Newton
Website URL: https://fivejourneys.com/
SEO Strategy Created by: Danil Tkachenko
Managed by: Eugene Filippov

Our Strategy

Step 1

Technical SEO Audit & Fixes

Conducted a full audit and worked closely with our developer to resolve performance, indexation, and Core Web Vitals issues.

Step 2

Competitor Research & Gap Analysis

Analyzed top / fast grown local competitors to identify ranking opportunities and market positioning strategies.

Step 3

SEO-Friendly Site Architecture

Built a 5-level hierarchy with optimized service pages, diseases etc., making it easier for both users and search engines to navigate.

Step 4

In-Depth Keyword Research

Leveraged Ahrefs and Semrush to identify high-intent, location-specific, and long-tail keywords relevant to functional medicine.

Step 5

Expert Content Development

Produced high-quality, expert, medically reviewed content based on our detailed SEO specifications, aligning with patient concerns and Search Engines E-E-A-T factors.

Step 6

Linkbuilding Campaign

Sustainable outreach and link acquisition strategy provided, focusing on relevance, authority, and local signals.

Step 7

On-Page Optimization & UX

Optimized service pages for trust, clarity, and usability, improving both search rankings and patient experience.

Results of WeHaveSEO Team

After consistent SEO work for over a year, the clinic achieved:

1. +47.4% increase in Organic Traffic

2. +35.2% increase in Conversions (patients booking consultations and services)

3. Fully optimized service pages with strong authority, trust, and excellent user experience

4. A sustainable, long-term SEO foundation in a highly competitive niche

The client now benefits from a stable stream of qualified organic leads, stronger local visibility, and a reliable digital growth channel for their medical practice.

+47.4% organic traffic increase for functional medicine clinic in Boston

Ahrefs Data

Organic traffic raise after seo work of functional medicine clinic in Newton and Boston

SemRush Data

Semrush data of organic traffic raise of functional medicine clinic in Boston and Newton
1.7% CTR
+47.4% Organic Traffic
+ 35.2% Monthly Conversions

Our Happy Clients

More Case Studies

Get in touch

Get in Touch

READY TO BOOST YOUR SITE`S RANKINGS?

Get in touch with our team to discuss your project and learn how we can help with your SEO.