+49% Organic Traffic in 5 Months for an Australian CBD Shop

SEO Case of CBD company in Australia

Project Details

A CBD company in Australia came to us after a painful traffic drop. the CBD market is extremely competitive and sensitive, with strict rules that make SEO even harder. The client’s main concern was to stop the decline and bring back steady growth as quickly as possible.

 

Industry: CBD
SEO Promotion Term: 5 Months
Target Region: Australia
SEO Strategy Created by: Danil Tkachenko
Managed by: Eugene Filippov

Our Strategy

The first priority was stability. We worked directly with the development team, giving them step-by-step technical SEO recommendations before the new design went live. That way, we could minimize further losses.

After the redesign, we carried out a full technical audit to catch and fix everything the migration broke β€” from redirects and internal linking to indexing and page performance.

Step 1

Technical SEO Guidance Before Redesign

We prepared a set of clear SEO recommendations for the development team to follow during the new site build, preventing common migration issues.

Step 2

Website Migration Support

Supervised the design migration process to make sure the client didn’t lose more traffic and rankings during the transition.

Step 3

Full Technical SEO Audit After Launch

Once the redesigned WordPress site was live, we ran a detailed audit to fix indexing errors, redirect chains, speed problems, and internal linking gaps.

Step 4

Competitor Research & Market Analysis

Studied leading CBD websites in Australia to identify keyword gaps, backlink opportunities, and content strategies we could leverage.

Step 5

Linkbuilding Strategy

Developed and executed a safe, sustainable linkbuilding plan with trusted, relevant backlinks suitable for a sensitive medical niche.

Step 6

Expanded Commercial Structure

Added new high-value pages and refined the hierarchy to capture traffic from profitable commercial search terms.

Step 7

Deep Keyword Research

Used Ahrefs and Semrush to build a targeted keyword map, focusing on high-intent terms with realistic ranking potential.

Step 8

Expert Content Development

Created optimized, compliant content based on our content plans, designed to rank well and build user trust.

Results of Our Team

In just 5 months, the site was back on track β€” and stronger than before:

1. +49% growth in organic traffic

2. Average keyword position improved from 50+ to 37.6

3. Conversions increased by 38%

4. Listing pages fully optimized with better UI/UX and stronger authority

The client not only recovered from the drop but also gained a stable foundation for long-term growth in one of the toughest niches online.

49% organic traffic growth for cannabis shop in Australia

Ahrefs Data

Ahrefs data of organic traffic growth of cannabis shop in Australia
+38% Conversions
+49% Organic Traffic
From 50 to 37.6 Average Position

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